How One Surf Shop Brought Surfing Culture to Unexpected Places

In our video series, “Surf Shop Chronicles”, made in partnership with O’Neill, we celebrate America’s most iconic surf shops. Val Surf is one such shop, having first opened in 1962 in an unexpected place: the San Fernando Valley. Founder Bill Richards got the idea to open an inland surf shop from shuttling his then-teenage son Mark from their home in North Hollywood to Malibu’s classic peelers. Mark couldn’t be the only inland surfer, of course, and Bill seized the opportunity to open a surf shop far from the beach. Fast forward to present and Val Surf boasts five locations throughout the Los Angeles area and continues bringing the stoke well beyond the coast.